EzTrain
Overview
EzTrain, a productivity suite for the Department of Defense focused on readiness data management, needed a modern, visually compelling landing page to attract clients and investors. The goal was to create a dynamic page that effectively showcased EzTrain’s capabilities, solidifying its position as a leader in data management technology.
Aproach & Results
Our approach commenced with an in-depth analysis of EzTrain’s market positioning and target audience preferences. This foundational research guided the design process as we conceptualized and iteratively refined a custom landing page prototype using Figma. Collaborating closely with EzTrain’s stakeholders, we ensured the design captured the essence of their brand while emphasizing key features and benefits for potential clients and investors. Upon finalization, the detailed Figma design was seamlessly transitioned to a development team for implementation.
Results
