Understanding the Challenge
Although Advance Realty had decades of experience and strong community ties, their online presence was virtually nonexistent. Their old lending site was slow, disjointed, and difficult to navigate. It lacked both visual appeal and helpful content, making it hard for potential clients to understand their services or take action.
Many real estate websites rely on property listings, but most users search for homes on platforms like Zillow or Redfin. Advance Realty didn’t want to mimic that model—they wanted a site that truly served their audience. The challenge was to create a platform that educated, informed, and reflected their professional expertise, while also integrating their lending division seamlessly.
Our Approach
We reimagined what a real estate agency site could be—shifting the focus from listings to high-quality content and conversion-focused design. We crafted comprehensive buyer and seller guides, authored detailed blog posts on key topics, and highlighted lending and ADU services. Every word and image was developed in-house to align with Advance Realty’s voice and goals.
On the technical side, we completely overhauled the site structure, improving page load speed and mobile usability. With a refined user journey and clear calls to action, the new site makes it easier for visitors to learn about Advance Realty, explore their services, and get in touch.
Our Solution
The finished product is a content-rich, fully custom website that clearly communicates Advance Realty’s dual focus on real estate and lending. From strategic messaging and SEO-friendly copy to a fast and intuitive interface, the site is built to support long-term growth. It finally gives Advance Realty the online presence they deserve—one that matches their reputation and experience.
